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Marketing campaign specialist, customer loyalty, e-commerce
Location:
Ashland
Description:
Overview Design and propose loyalty and mobilization strategies for Voil by IGA and present the results of the campaign. Create new HTML models and update them. Support interfunctional counterparties in the execution of the campaign. Rigorously backss the workflow in order to achieve efficiency gains and identify opportunities to improve processes, systems and client experience. Support the loyalty and management of the customer relationship within the framework of any special project, such as capacity improvement, system design, testing and supplies. Job Description Develop targeted, personalized and relevant communications for customers, as well as tender strategies to achieve customer loyalty objectives. Support marketing and marketing stakeholders by taking advantage of the data to develop communications and strategic offers that stimulate sales, increase the size of the basketball and the frequency of transactions, and achieve the objectives of the stakeholders. Collaborate with interfunctional business units to identify, support and optimize opportunities related to loyalty channels by ensuring the harmonization of objectives, knowledge, target audiences, strategies and PKIs Support management through planning, design and execution of various strategies relating to the customer life cycle, define client segments and grow current customers using targeted and personalized messages (c. -at. acquire, retain, reconquer, grow, react, etc. ) ). Recommend and create campaigns based on defined strategies and objectives, campaign by campaign, taking advantage of data on customers and products (c. -at. transactions, persona, RFM, region / retail banner, etc Contribute to the creation and validation of campaign material, by providing planning and information documents to stakeholders, organizations and internal teams for direct customer relationship campaigns (printed and digital). Manage daily emails and direct customer relationship campaigns,. Visit ListedBuy for more information.
Company:
Sobeys
Posted:
November 19 2023 on ListedBuy
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