This listing was posted on ApplicantPro, TalentPlusHire.
Senior Content Manager
Location:
Westminster, CO
Description:
JOB DESCRIPTION Job Title: Senior Content Manager Department: Creative Reports To: Director of Creative and Brand FLSA Status: Exempt Compensation Base Range: $ 9 5,000.00 - $ 118 ,000.00 Annually W HO WE ARE: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart. We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment . At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee . We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours. OUR CORE VALUES: Think Like a Customer - We empathize with our customers; understand the ' why' behind every decision we make Progress not Perfection - We don't let perfect get in the way of good ; we are better today than we were yesterday Positive Attitude - Be a glass half-full kind of person and remember to have fun Teamwork without Ego - We put the team above ourselves; we only win together Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it WHAT'S IN IT FOR YOU: Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment. We offer an exceptional compensation package which includes: DAY ONE BENEFITS! Medical, Dental, Vision (100% premiums covered by REP for employee only coverage) Health Savings Account (HSA) with employer contributions Flexible Spending Account (FSA) options LTD/STD, Life and AD&D (100% premiums covered by REP) 401k and Roth options with employer match up to 4% Employee Assistance Program (EAP) RECHARGE YOURSELF! 4 weeks of PTO accrued during your first year 48 hours of sick leave annually 7 paid company holidays with an additional floating holiday Paid Parental leave after 6 months of employment Birthday - Paid day off PUMPED-UP PERKS! Unique bonus structure that rewards exceptional individual performance as well as company-wide performance Full access to employee gym Employee discount on REP equipment and apparel Daily snacks and drinks provided by REP (for onsite employees) 'Fitness' casual attire Company and team building events Professional growth and development within the organization LIFE-WORK balance ABOUT THE ROLE: As the Senior Content Manager at REP Fitness, you will play a pivotal role in leading a team of two to create compelling and engaging content that establishes REP as a content powerhouse and as a leader in strength in the fitness industry. You will be responsible for driving content strategy, overseeing content creation, and ensuring that all content is optimized for SEO and resonates with our target audience. This role will orchestrate all the elements from our current products, new products, partnerships, and beyond to create a cohesive content plan across all channels. ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned . Develop and execute a comprehensive content strategy that aligns with REP's brand voice and business objectives . Lead, develop, and grow the content team with full time roles, harnessing AI capabilities and tapping into freelance expertise to rapidly scale up our content production efforts . Manage a team of two, providing guidance, feedback, and support to ensure the quality and consistency of content. Collaborate with cross-functional teams, including E-Comm, Creative, International, Commercial and product teams, to ensure content is integrated into overall marketing campaigns and initiatives. Conduct keyword research and optimize content for SEO to improve organic search rankings and drive traffic. Guide your team but also write and edit content for various channels, including website, blog, social media, email, and more. Develop and execute content strategies for product launches, including creating compelling narratives and messaging that drive excitement and engagement among our audience. Create evergreen product content that educates, inspires, and informs our customers, showcasing the benefits and features of REP Fitness products. Assist with relationships with athletes, ambassadors, and brand partners, collaborating on content creation and leveraging their influence to amplify REP Fitness' brand message. Monitor and analyze content and activation performance metrics, such as engagement and conversion rates, and adjust strategy as needed to achieve KPIs. Stay current with industry trends and best practices in content marketing, SEO, and social media to continually improve REP Fitness' content strategy. SUPERVISORY RESPONSIBILITIES: Manages Social Media Coordinator and Content Writer What You'll Bring: 7+ years of experience in content creation including strategy, writing and video creation across platforms like blogs, social media, and digital with a strong portfolio of work that demonstrates skills and creativity. At least 3 years of experience in a leadership role, managing a team of content creators. Deep understanding of SEO best practices and proven experience in optimizing content for search engines. Deep understanding of all major social media platforms. Excellent writing and editing skills, with a keen eye for detail and ability to craft compelling stories that resonate with the target audience. Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment. Proven track record of driving results through content marketing, including increased website traffic, engagement, and conversions. Bachelor's degree in English, J ournalism, C ommunications, M arketing, or related field. High skill level in all Social Media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) Social posting platform like later.com WHAT YOU WILL BRING: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required . Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations . Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. High skill level in all Social Media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) High skill level in s ocial posting platform like later.com EDUCATION AND/OR EXPERIENCE: Bachelor's degree (B. A.) from four-year college or university . Degree being in business, marketing, or a related field a plus. 7+ years of experience in content creation and management, with a focus on working across all channels (social media, e-comm erce , email, etc . ) . Proven track record of developing and executing engaging content strategies that drive brand awareness, engagement, and revenue growth. Experience managing and developing a team of content creators/writers . Strong leadership skills, with at least 3 years of experience being a leader of others . CORE COMPETENCIES: Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm. Resourcefulness - Securing and deploying resources effectively and efficiently. Collaborates - building partnerships and working collaboratively with others to meet shared objectives . Self-Development - Actively seeking new ways to grow and be challenged using b oth formal and informal development channels. Customer Focus: Building strong customer relationships and delivering customer-centric solutions . Interpersonal savvy: Relating openly and comfortably with diverse groups of people . Plans & Aligns: Planning and prioritizing work to meet commitments aligned with organizational goals . Drives results: Consistently achieving results, even under tough circumstances. Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies . Drives engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives . PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions . The employee is frequently required to talk, hear, and bend and twist neck . The employee may occasionally lift and/or move up to 45 pounds and rarely lift and/or move up to 100 pounds assisted . Specific vision abilities required by this job include close vision a nd distance vision. REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.
Company:
Rep Fitness
Posted:
April 25 on ApplicantPro, TalentPlusHire
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